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Audience Profile

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Gender
Male 58%
Female 43
Age
18-24 4%
25-34 25
35-44 19
45-54 23
55-64 22
65 or older 9
Median Age 46 years
Marital Status
Single, never married 20%
Married 64
Living with partner 5
Divorced/Separated/Widowed 10
Education
Attended/graduated high school 4%
Attended college 17
Graduated college or more 80
Household Income
Less than $50,000 16%
$50,000-$74,999 19
$75,000-$99,999 23
$100,000 or more 42
$100,000-$149,999 25
$150,000-$249,999 13
$250,000 or more 4
Median Household Income

$90,789

Employment Status
Total employed 75%
Full-time 58
Part-time 6
Self-employed 11
Job Title
CEO/Owner/Partner/President 12%
Executive Management 1
Vice President/General Manager 2
Middle Management 11
Other Management 4
Professional 26
Number of Respondents 405

Source: Affinity’s VISTA Print Effectiveness Rating Service Average results for 2 measured issues (February & April 2009) Household income percents based on number responding