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Audience Profile
| % Composition | Index | |
| Men | 59 | 123 |
| Women | 41 | 78 |
| Age | ||
| 18-49 | 53 | 86 |
| 25-49 | 43 | 89 |
| 25-54 | 53 | 92 |
| Median Age | 48.8 years |
| Education | ||
| Any College+ | 71 | 135 |
| Graduated College+ | 40 | 160 |
| Post Graduate Degree | 15 | 184 |
| Household Income | ||
| HHI $75,000+ | 41 | 123 |
| HHI $100,000+ | 28 | 138 |
| HHI $150,000+ | 13 | 155 |
| Median HHI $ | $64,288 |
| Employment | ||
| Top Management | 6 | 148 |
| Professional/Mangerial | 30 | 130 |
| Business-to-Business Decision Maker | 14 | 157 |
| Online | ||
| Use Internet Daily or More Often | 61 | 130 |
| Any Internet Usage in Last 30 Days | 78 | 119 |
| Online Purchase (Business or Personal) in Last 30 Days | 40 | 137 |
| Finance (Tracked Investments or Traded Stocks, Bonds or Mutual Funds Online in Last 30 Days | 21 | 194 |
| Influentials* | ||
| Influential SM (Net) | 19 | 225 |
| Super Influentials -5+ | 8 | 288 |
*Defined by Roper and MRI as respondents who did three or more specified public activities in the last 12 months.
Sources: MRI Doublebase 2007
3/14/08
Source: MRI Doublebase 2007
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