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Audience Profile
| Gender | Male | 58% |
| Female | 43 |
| Age | |
| 18-24 | 4% |
| 25-34 | 25 |
| 35-44 | 19 |
| 45-54 | 23 |
| 55-64 | 22 |
| 65 or older | 9 |
| Median Age | 46 years |
| Marital Status | |
| Single, never married | 20% |
| Married | 64 |
| Living with partner | 5 |
| Divorced/Separated/Widowed | 10 |
| Education | |
| Attended/graduated high school | 4% |
| Attended college | 17 |
| Graduated college or more | 80 |
| Household Income | |
| Less than $50,000 | 16% |
| $50,000-$74,999 | 19 |
| $75,000-$99,999 | 23 |
| $100,000 or more | 42 |
| $100,000-$149,999 | 25 |
| $150,000-$249,999 | 13 |
| $250,000 or more | 4 |
| Median Household Income | $90,789 |
| Employment Status | |
| Total employed | 75% |
| Full-time | 58 |
| Part-time | 6 |
| Self-employed | 11 |
| Job Title | |
| CEO/Owner/Partner/President | 12% |
| Executive Management | 1 |
| Vice President/General Manager | 2 |
| Middle Management | 11 | Other Management | 4 | Professional | 26 |
| Number of Respondents | 405 |
Source: Affinity’s VISTA Print Effectiveness Rating Service Average results for 2 measured issues (February & April 2009) Household income percents based on number responding
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