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Rates – Print
2008 Rate Schedule - Print • Metro Editions • State Editions • Regional Editions
2008 Rate Schedule - Print
National Average Rate Base Guarantee 2,000,000
(new rate base effective in July 2008)
| Rate Base | National 2,000,000 |
Affluent 1,000,000 |
Executive 600,000 |
| Open Rates | - | - | - |
| Full Page | |||
| Black & White | $103,415 | $62,675 | $47,006 |
| Black & White Bleed | $116,858 | $70,823 | $53,117 |
| Black & 1-Color | $127,560 | $80,583 | $60,436 |
| 4-Color | $154,448 | $96,998 | $72,748 |
| 4-Color Bleed | $174,526 | $109,606 | $82,206 |
| 5-Color | $161,530 | $101,846 | $76,384 |
| 4th Cover | |||
| 4-Color | $206,190 | N/A | N/A |
| 4-Color Bleed | $232,992 | N/A | N/A |
| 5-Color | $173,827 | N/A | N/A |
| Two Columns | |||
| Black & White | $79,819 | $48,200 | $36,149 |
| Black & 1-Color | $102,312 | $61,929 | $46,446 |
| 4-Color | $123,962 | $75,507 | $56,630 |
| Horizontal Half | |||
| Black & White | $62,092 | $37,552 | $28,163 |
| Black & 1-Color | $79,817 | $50,117 | $37,587 |
| 4-Color | $96,476 | $61,104 | $45,827 |
| One Column | |||
| Black & White | $41,504 | $25,080 | $18,812 |
| Black & 1-Color | $53,134 | $33,364 | $25,024 |
| 4-Color | $64,235 | $40,679 | $30,510 |
2nd Cover only, or 2nd-cover/page-one spread, is 15% additional.
Note: Spread rates are double page rates. Black & 1-Color = 2-Color.
Circulation may fluctuate 5% from rate base.
Bleed: All sizes accepted at earned rates plus 13%. No additional
charge for bleed across gutter in four-column and larger advertisements.
Metro Editions — 2008 Full Page Open Rates
| Metro | Rate Base | B&W | 2-Color | 4-Color |
| Atlanta | 35,000 | $6,166 | $8,113 | $10,191 |
| Boston | 52,000 | $7,144 | $9,288 | $11,699 |
| *Chicago | 85,000 | $8,723 | $11,185 | $13,963 |
| Cincinnati | 14,000 | $6,166 | $8,113 | $10,191 |
| Cleveland | 38,500 | $6,598 | $8,723 | $10,949 |
| Dallas / Fort Worth | 34,000 | $6,166 | $8,113 | $10,191 |
| Denver | 26,000 | $6,166 | $8,113 | $10,191 |
| Detroit | 49,000 | $7,144 | $9,288 | $11,699 |
| Houston | 27,500 | $6,166 | $8,113 | $10,191 |
| Indianapolis | 19,000 | $6,166 | $8,113 | $10,191 |
| Jacksonville / Orlando | 26,000 | $6,166 | $8,113 | $10,191 |
| Kansas City | 13,000 | $6,166 | $8,113 | $10,191 |
| *Los Angeles | 128,000 | $11,016 | $14,256 | $17,971 |
| Miami / Fort Lauderdale | 27,000 | $6,166 | $8,113 | $10,191 |
| Milwaukee | 13,000 | $6,166 | $8,113 | $10,191 |
| Minneapolis / St. Paul | 31,000 | $6,166 | $8,113 | $10,191 |
| *New York | 167,000 | $13,301 | $17,273 | $21,490 |
| Philadelphia | 85,000 | $8,723 | $11,185 | $13,963 |
| Phoenix / Tucson | 37,000 | $6,598 | $8,723 | $10,949 |
| Pittsburgh | 28,000 | $6,166 | $8,113 | $10,191 |
| Portland, OR | 18,500 | $6,166 | $8,113 | $10,191 |
| *San Francisco | 87,000 | $9,191 | $11,878 | $14,693 |
| Seattle | 35,000 | $6,598 | $8,723 | $10,949 |
| St. Louis | 24,000 | $6,166 | $8,113 | $10,191 |
| Tampa / St. Petersburg | 32,000 | $6,166 | $8,113 | $10,191 |
| *Washington / Baltimore | 71,000 | $8,197 | $10,557 | $13,253 |
* Newsstand distribution included in these metros only.
State Editions — 2008 Full Page Open Rates
| State | Rate Base | B&W | 2-Color | 4-Color |
| Alabama | 28,000 | $6,166 | $8,113 | $10,191 |
| Alaska | 5,500 | $6,166 | $8,113 | $10,191 |
| Arizona | 37,000 | $6,598 | $8,723 | $10,949 |
| Arkansas | 16,000 | $6,166 | $8,113 | $10,191 |
| *California | 213,000 | $16,975 | $20,723 | $25,838 |
| Colorado | 31,000 | $6,166 | $8,113 | $10,191 |
| Connecticut | 29,000 | $6,166 | $8,113 | $10,191 |
| Delaware | 5,500 | $6,166 | $8,113 | $10,191 |
| District of Columbia | 6,500 | $6,166 | $8,113 | $10,191 |
| Florida | 106,000 | $10,050 | $12,922 | $16,052 |
| Georgia | 46,000 | $7,144 | $9,288 | $11,699 |
| Hawaii | 9,000 | $6,166 | $8,113 | $10,191 |
| Idaho | 9,000 | $6,166 | $8,113 | $10,191 |
| Illinois | 84,000 | $8,723 | $11,185 | $13,963 |
| Indiana | 43,000 | $6,598 | $8,723 | $10,949 |
| Iowa | 20,000 | $6,166 | $8,113 | $10,191 |
| Kansas | 23,000 | $6,166 | $8,113 | $10,191 |
| Kentucky | 20,000 | $6,166 | $8,113 | $10,191 |
| Louisiana | 20,000 | $6,166 | $8,113 | $10,191 |
| Maine | 9,000 | $6,166 | $8,113 | $10,191 |
| Maryland | 40,000 | $6,598 | $8,723 | $10,949 |
| Massachusetts | 44,000 | $6,598 | $8,723 | $10,949 |
| Michigan | 70,000 | $8,197 | $10,557 | $13,253 |
| Minnesota | 39,000 | $6,598 | $8,723 | $10,949 |
| Mississippi | 13,000 | $6,166 | $8,113 | $10,191 |
| Missouri | 41,000 | $6,598 | $8,723 | $10,949 |
| Montana | 9,000 | $6,166 | $8,113 | $10,191 |
| Nebraska | 13,000 | $6,166 | $8,113 | $10,191 |
| Nevada | 12,000 | $6,166 | $8,113 | $10,191 |
| New Hampshire | 11,000 | $6,166 | $8,113 | $10,191 |
| New Jersey | 60,000 | $7,472 | $9,881 | $12,506 |
| New Mexico | 13,000 | $6,166 | $8,113 | $10,191 |
| New York | 130,000 | $11,016 | $14,256 | $17,971 |
| North Carolina | 53,000 | $7,144 | $9,288 | $11,699 |
| North Dakota | 6,500 | $6,166 | $8,113 | $10,191 |
| Ohio | 79,000 | $8,723 | $11,185 | $13,963 |
| Oklahoma | 22,000 | $6,166 | $8,113 | $10,191 |
| Oregon | 28,000 | $6,166 | $8,113 | $10,191 |
| Pennsylvania | 96,000 | $9,579 | $12,483 | $15,330 |
| Rhode Island | 6,500 | $6,166 | $8,113 | $10,191 |
| South Carolina | 26,000 | $6,166 | $8,113 | $10,191 |
| South Dakota | 6,500 | $6,166 | $8,113 | $10,191 |
| Tennessee | 35,000 | $6,598 | $8,723 | $10,949 |
| Texas | 118,000 | $10,501 | $13,623 | $16,976 |
| Utah | 13,000 | $6,166 | $8,113 | $10,191 |
| Vermont | 5,500 | $6,166 | $8,113 | $10,191 |
| Virginia | 59,000 | $7,472 | $9,881 | $12,506 |
| Washington | 50,000 | $7,144 | $9,288 | $11,699 |
| West Virginia | 11,000 | $6,166 | $8,113 | $10,191 |
| Wisconsin | 41,000 | $6,598 | $8,723 | $10,949 |
| Wyoming | 4,500 | $6,166 | $8,113 | $10,191 |
*Newsstand distribution included in state of California only.
Regional Editions — 2008 Full Page Open Rates
| Region | Rate Base | B&W | 2-Color | 4-Color | Markets |
| East Central | 375,000 | $25,410 | $32,168 | $38,121 | Ohio, Indiana, Illinois, Michigan, Wisconsin, Minneapolis/St. Paul Metro, St. Louis Metro |
| North East | 395,000 | $26,999 | $33,944 | $40,487 | Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennslyvania |
| Mid South | 233,000 | $16,975 | $21,344 | $25,838 | Delaware, Maryland, DC, Virginia, West Virginia, North Carolina, Tennessee, Kentucky |
| Mountain | 83,000 | $8,723 | $11,185 | $13,963 | Montana, Wyoming, Colorado, New Mexico, Utah, Idaho |
| New England | 107,000 | $10,050 | $12,922 | $16,052 | Maine, New Hampshire, Vermont, Rhode Island, Massachusetts, Connecticut |
| New York State / New York Metro | 204,000 | $15,611 | $19,690 | $24,078 | Upstate New York & New York Metro |
| *Pacific Coast | 293,000 | $20,916 | $26,744 | $31,589 | California, Oregon, Washington |
| South Central | 177,000 | $14,037 | $17,980 | $22,414 | Arkansas, Louisiana, Oklahoma, Texas |
| South East | 221,000 | $16,975 | $21,344 | $25,838 | South Carolina, Georgia, Florida, Alabama, Mississippi |
| South | 399,000 | $26,999 | $33,944 | $40,487 | South Central & South East Regions |
| West Central | 95,000 | $9,579 | $12,483 | $15,330 | Minnesota (minus Minneapolis/St. Paul Metro), Iowa, Missouri (minus St. Louis Metro), North Dakota, South Dakota, Nebraska, Kansas |
| *Western | 357,000 | $23,795 | $30,335 | $35,708 | Arizona, Nevada, Alaska, Washington, Oregon, California, Hawaii |
* California newsstand included in these regions only.
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