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Please upgrade your Flash Player.
Click here if you wish.
Online Specifications
Requirements
| Rectangle: | 300 x 250 | max file size 40k |
| Leaderboard: | 728 x 90 | max file size 40k |
| Skyscraper: | 120 x 600 | max file size 40k |
| Wide Skyscraper: | 160 x 600 | max file size 40k |
| *Banner: | 468 x 60 | max file size 40k |
| Badge: | 120 x 90 | max file size 40k |
| Text Links: Max 150 Characters, No URL character limits, No Image Alt text limits | ||
| Email Newsletters: HTML, 120 x 240 only (can't be third-party served or use Flash) | ||
| All Rich Media formats: Standard creative specifications apply to each rich media format | ||
*U.S. News uses the DoubleClick delivery system.
Restrictions
- No looping restrictions
- Animation 15 seconds max
- All Flash creative must have an accompanying back-up .gif file and follow proper procedure on inserting ClickTag per MacroMediaís Advertising Resource Center and IAB standards
- All Flash creative must have the "wmode" parameter set to "transparent" or "opaque" for both IE and Mozilla-based browsers:
<param name="wmode" value="INSERT VALUE">
<embed wmode="INSERT VALUE">
- Include the following ActionScript code for proper tracking of creative:
on (release) {
getURL (_level0.clickTag, "_blank");
}
Expandable Specs
| Creative Size Max | Expandable Size |
| 728 x 90 | 728 x 360 (expand from the bottom) |
| 300 x 250 | 610 x 250 (expand to both left and right) |
| 160 x 600 | 360 x 600 (expand to both left and right) |
Submitting Creative
Send creative to Adops@usnews.com at least three business days prior to start of campaign.
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