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Online Specifications

Requirements

Rectangle: 300 x 250 max file size 40k
Leaderboard: 728 x 90 max file size 40k
Skyscraper: 120 x 600 max file size 40k
Wide Skyscraper: 160 x 600 max file size 40k
*Banner: 468 x 60 max file size 40k
Badge: 120 x 90 max file size 40k
     
Text Links: Max 150 Characters, No URL character limits, No Image Alt text limits
Email Newsletters: HTML, 120 x 240 only (can't be third-party served or use Flash)
 
All Rich Media formats: Standard creative specifications apply to each rich media format

*U.S. News uses the DoubleClick delivery system.


Restrictions

  • No looping restrictions
  • Animation 15 seconds max
  • All Flash creative must have an accompanying back-up .gif file and follow proper procedure on inserting ClickTag per MacroMediaĆ­s Advertising Resource Center and IAB standards
  • All Flash creative must have the "wmode" parameter set to "transparent" or "opaque" for both IE and Mozilla-based browsers:

<param name="wmode" value="INSERT VALUE">
<embed wmode="INSERT VALUE">

  • Include the following ActionScript code for proper tracking of creative:

on (release) {
getURL (_level0.clickTag, "_blank");
}


Expandable Specs

Creative Size Max Expandable Size
728 x 90 728 x 360 (expand from the bottom)
300 x 250 610 x 250 (expand to both left and right)
160 x 600 360 x 600 (expand to both left and right)

 


Submitting Creative


Send creative to Adops@usnews.com at least three business days prior to start of campaign.