Event Marketing

U.S. News can create custom, turnkey events to help connect an advertiser's brand with an engaged audience in an informative and entertaining forum. The U.S. News event team works with advertising clients to develop a relevant, important topic, arrange for expert speakers, and coordinate all details of the event, including invitations, venue, catering, signage, and materials.

Specific event formats include:

• National Issues Briefings: These high-level U.S. News events are designed to stimulate dialogue, provoke action, and generate awareness about key issues of the day. These press-worthy forums align an advertiser with a key healthcare, economic, environmental, business, or policy issue — and connect its brand to an influential audience. National Issues Briefings' topics are devised with advertiser's input and solely sponsored by an advertiser. Briefings are held at the National Press Club in Washington, D.C., and are frequently aired live on C-SPAN.
• Political/Leadership/Issue-oriented Roundtables: U.S. News can organize a panel of key experts to discuss issues and current events as a way to entertain and inform a key group of clients or targets.
• Editor Events: U.S. News can organize more intimate breakfast, lunch, or dinner receptions hosted by one of our renowned editors to discuss a current, topical issue for an advertisers' clients or constituents.