U.S. News Advertising

Digital Specs & Guidelines

All U.S. News digital advertising specifications and guidelines are in compliance with the IAB's
Interactive Marketing Unit Standards. U.S. News uses the DoubleClick delivery system. Custom placement ads are also available.


Unit
Dimensions		 Expanded Size
Format
File Size
Billboard 970 x 250 – Rich Media, Standard Flash, HTML5 50kB – 1MB
Pushdown 970 x 90 970 x 415 Rich Media, Standard Flash, HTML5; alternate GIF must be provided 60kB – 110kB
Medium Rectangle 300 x 250 – GIF, JPEG, Rich Media 40kB – 100kB
Rectangle 180 x 150 – GIF, JPEG, Rich Media 80kB – 100kB
Leaderboard 728 x 90 – GIF, JPEG, Rich Media 40kB – 100kB
Half Page 300 x 600 – GIF, JPEG, Rich Media 40kB – 100kB
Portrait 300 x 1050 – GIF, JPEG, Rich Media 80kB – 100kB
Micro Bar 88 x 31 – GIF or JPEG 10kB

Download Digital Specs & Guidelines

Advertising Agreement Terms

IAB Terms and Conditions

Submitting Creative

Send creative to Adops@usnews.com at least three business days prior to start of campaign.

Ad Units

billboard sample ad

Billboard

  • Available: Homepage, Vertical Front Pages, and select specialty pages only
  • Location: Page Top
  • Dimensions: 970 x 250
  • Formats: Rich Media, Standard Flash, HTML5
  • Load Size: initial load 50kB, subsequent load up to 1MB
  • Must contain a functioning close or skip button
pushdown sample ad

Pushdown

  • Available: Homepage, Vertical Front Pages, and select specialty pages only
  • Location: Page Top
  • Only one Pushdown can be running on a page at a time
  • Automatic expansion must be capped at one per 24 hours / per page
  • Collapsed: 970 x 90 / Expanded: 970 x 415
  • Max File Size: 60kB initial load max, 110kB subsequent load max
medium rectangle sample ad

Medium Rectangle

  • Available: Sitewide
  • Location: Rail
  • Dimensions: 300 x 250
  • Formats: GIF, JPEG, Rich Media
  • Creative is provided by the advertiser
rectangle sample ad

Rectangle

  • Available: Pages with Left Rail content
  • Location: Left Rail
  • Dimensions: 180 x 150
  • Formats: GIF, JPEG, Rich Media
  • Max File Size: maximum initial download 80kB, 100kB polite download is allowed
leaderboard sample ad

Leaderboard

  • Available: Sitewide
  • Location: Page Top
  • Dimensions: 728 x 90
  • Formats: GIF, JPEG, Rich Media
  • Creative is provided by the advertiser
half page sample ad

Half Page

  • Available: Sitewide
  • Location: Rail and Page Top
  • Dimensions: 300 x 600
  • Formats: GIF, JPEG, Rich Media
  • Creative is provided by the advertiser
portrait sample ad

Portrait

  • Available: Controlled Sitewide
  • Location: Right Rail
  • Dimensions: 300 x 1050
  • Formats: GIF, JPEG, Rich Media
  • Only one Portrait per page
  • Max File Size: maximum initial download 80kB, 100kB polite download is allowed
micro bar sample ad

Micro Bar

  • Available: Sitewide
  • Location: Header
  • Dimensions: 88 x 31
  • Formats: GIF or JPEG
  • Creative is provided by the advertiser